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Case Study: Levi's Sustainability Initiative Proves That a Solid CSR Message Does Wash With the Public - PRNEWS
Levi's Brand and Product Strategy
During the Cold War, Levi's Jeans Were Banned in East Germany
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How Levi's Became Cool Again
Levi's has an advertising slogan: "Quality never goes out of style." Consumers can buy other kinds of jeans, including off-brands. The manufacturers of off-brand, or generic, jeans do not advertise. A
Levi Strauss And Its Good-Better-Best Strategy
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Levi's is Expanding *Again* So You Can Find the Perfect Pair (and More) in 800 Target Stores
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The Cult of Big E: Understanding Levi's Most Coveted Jeans – Robb Report
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Levi Strauss & Co. Logo and Tagline - Slogan - Founder - Owner